:root{--orange:#e94e24;--orange-soft:#e94e241a;--tan:#c9b89a;--tan-soft:#e8e1d4;--ink:#15110d;--ink-2:#2a2520;--paper:#fbf8f3;--paper-2:#f2eee6;--paper-3:#e8e2d6;--rule:#dcd4c4;--muted:#6b6258;--serif:"Playfair Display", "Iowan Old Style", Georgia, serif;--sans:"Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;--mono:"JetBrains Mono", ui-monospace, SFMono-Regular, Menlo, monospace;--maxw:1120px;--gutter:clamp(20px, 4vw, 48px)}*{box-sizing:border-box}html,body{margin:0;padding:0}body{background:var(--paper);color:var(--ink);font-family:var(--sans);-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;text-rendering:optimizelegibility;font-size:17px;line-height:1.55}img{max-width:100%;display:block}.container{max-width:var(--maxw);padding-left:var(--gutter);padding-right:var(--gutter);margin:0 auto}.eyebrow{font-family:var(--sans);letter-spacing:.16em;text-transform:uppercase;color:var(--orange);margin:0 0 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